If you’re using YouTube as part of your marketing campaigns and aren’t quite seeing the results that you’d like, then something might not be set up in the best way for that video. Different types of video will need different inputs to make them successful for your target audience. This blog contains some of the most effective ways to drive people to watch your video.
1) Create a relevant thumbnail
According to Neil Patel a “simple and beautiful thumbnail can increase your engagements by 154%” and “over 90% of the best performing video productions on YouTube have a custom thumbnail” so it’s no secret as to why you should be designing a good thumbnail for your video on YouTube or otherwise.
Making your thumbnail stand out can give it an edge over your competitors but also make the thumbnail relevant and accurate as to what is actually in the video otherwise your retention rate will drop like a stone and most people will stop watching after 10 seconds.
The image below contains just some of the Thumbnails Audi have used for the projects we have made for them. Alongside the title of the film it’s pretty simple to see what these films are going to contain.
![](http://verticalproductions.co.uk/wp-content/uploads/Thumbnails.jpg)
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