AUDI
THE ROAD TO LE MANS

The Le Mans experience is unforgettable. We worked with director Richard Carroll to develop a Facebook campaign for Audi, which resulted in a competition win of an all expenses paid trip to the Le Mans 24 hour race. And the winner got to drive there in an R8.
With the rich combination of race car drivers, motor fans and beautiful scenery, the film tells the story of the annual pilgrimage to this iconic race while highlighting and celebrating the stamina and endurance of the fans.
Watch this full length version.