Vertical was approached by Splash Worldwide & McCann Healthcare to produce an attention grabbing short film for a pan-european campaign to raise awareness about Psoriasis and get those who suffer from the condition to re-think their options.  Psoriasis is a non contagious and currently incurable skin condition that generally develops during one’s teens and causes a huge amount of both psychical & emotional discomfort.   We were extremely excited when we saw the concept which dealt with the emotional and psychological barriers that those with the condition have to deal with everyday.  We follow the lives of 3 individuals whose psoriasis gets in the way and without revealing too much the film deals with this emotional barrier in a rather unique way!

Behind the scenes