With the multitude of ways you can connect with your (potential) customers these days it’s not surprising that using Social Media and Video content effectively can feel a bit overwhelming.
We’ve produced a wide range of content for social media so here are some tips and tricks to help you get the best out of your campaigns.
1) Use subtitles
This may not seem obvious but it works wonders. Thanks to Facebook and Twitter now auto-playing video without sound it’s effectively a silent film until the viewer clicks on the video to watch the full version with sound. However, statistics show on average only 18% of people do this. But fear not, all is not lost as subtitles or closed captioning can actually increase the average view time by 12%. Sub-titled films are also much better at grabbing the viewers’ attention when they are scrolling down in either Facebook or Twitter.
2) The shorter, the better
We’ve found the ideal running time for promotional film to be effective on social media sites is between 60-90 seconds. The average viewer on Facebook and Twitter doesn’t have a massive attention span so keep it brief and also make sure it starts strongly. The first 30 seconds of your video are key as the audience decides if they will stay to the end or not, so get your most important points out quickly.
3) Sharing is caring
There’s no sure fire way to create a viral video but there are certain things you can do that will make it more likely to happen. When it comes to promotional video, according to Hootsuite, you’ll need to…
– Appeal to your audience’s key motivation
– Tell a story
– Keep the message simple
– Appeal to positive emotions like inspiration, illumination or amusement and more.
But remember it’s not the end of the world if your video doesn’t reach Gangham Style numbers straight away. What’s most important is if your video can hit its target audience. You may only have a few thousand views initially, but if those views are all people that might be interested in your company then they’re instantly more valuable.
4) Get on Facebook
You’re probably already on Facebook, I mean, who isn’t? But increasingly brands are creating content for Facebook as well. That’s because placing video on YouTube and then sharing it to Facebook is no longer as effective due to Facebook changing their algorithms so that Facebook video is preferred over video from any other source. 67% of marketers are going to be increasing their Facebook presence over the next year. YouTube and Facebook video both have their place but both should be used for different purposes.
5) Get in touch with us
We have stacks of experience creating social media video so if you have any questions or would like us to put forward some ideas for your next campaign, then please don’t hesitate to get in touch with us over on our contact page.
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