Video marketing has exploded in recent years. Businesses, marketers and advertising companies are rushing to create as much video content as they can to capitalise on a massively growing market for consumers. The average online user watches nearly about 32 videos a month and that number is growing exponentially.
There’s no question that having video on your website is extremely beneficial for your company but if you don’t believe us then have a gander at the statistics below.
– Consumers are 64% more likely to buy something from a website if theres a product video (ComScore).
– Social video generates 1200% more shares than text and images combined (Brightcove).
– Using videos on your website can massively boost your SEO rankings as it can pull in 41% more web traffic than websites that don’t have a video (Aberdeen).
– Business using video grow company revenue 49% faster year-over-year than companies that don’t (Aberdeen).
– 4 times as many consumers would rather watch a video about a product than read about it (Animoto).
– An introductory marketing email that features a video has a click through rate of up to 96% (GetResponse).
– All your competitors are doing it. A whopping 96% of B2B companies are planning to use video in their marketing plans over the next 12 months (reelSEO) and 73% of them have said video has positively impacted their marketing results (reelSEO).
– But you will need to make sure your video is of a very high quality as 61% of users say they’ve been put off purchasing a product because of a poor quality video (wyzowl).
This is where Vertical Productions comes in. After looking at the stats above you’ll probably be thinking video is probably a great idea for your website – perhaps even a necessity – and we have extensive experience in creating great films for a variety of different clients – be it B2B or B2C. So whatever your needs are, head on over to the contact page and get in touch!
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